Cyber Week is one of the biggest campaigns in NA-KD’s yearly calendar.
The brief was to stand out in a saturated market - leading creative on all outputs.

The best hour in NA-KD's history
"The best minute" in NA-KD's history
NA-KD grew 64% over Black Friday 2019
Highest # of concurrent user on platforms

Photography: Peter Gehrke
Stylist: Gabriella Bianchini
Make-up: Jeanette Thörnquist
Models: Paula Almeida / Erika Palkovicoa