KAO wished to relaunch it’s premium haircare brand Kerasilk.
The new offering pioneers the use of silk protein and high-potency ingredients.
I was tasked with creating a brand look & feel and setting design guidelines for all outputs across print & digital. I delivered a wide range of brand materials including a brand bible, global website, product catalogue, brand icons, physical store materials, packaging materials, Amazon store front, social templates and advertorials.
